Why business simulation?

It is a well-known fact that people remember 80% of that they have experienced and only 20% of what they have heard or seen. That's why business simulations turn to be extremely effective not only in acquiring skills but building competences: you learn by doing. Participants learn from their mistakes, make adjustments, and actually test out the knowledge by putting it into practice. Within this trial-and error process, professionals are in a better position to take their learning back into the workplace and make better decisions immediately.

A great advantage of business courses is that they allow you to experiment without real-life risks. A simulated learning environment encourage participants to try out different strategies, analyze the results and market response, then choose their direction, all without losing a penny. It is a safe way to experiment with different scenarios – for example, a new product launch, new marketing strategy, or organizational change initiative.

Another appeal of simulation games is their real time feedback on decisions made. This not only makes them more engaging, but also helps professionals to practice a number of different strategies in a short period of time to discover what works best. In the simulation, a business year is compressed into a day or less: participants can thus experience, in a matter of hours, high-priority issues that would ordinarily occur over the course of several months. And just like in real life, success in a simulation depends not only on the strategy you choose, but also on the strategies competitors use.

A simulation is built on real-world data and places executives into the virtual business world - a context where they step out of their normal day-to-day roles and gain a broad experience. Experiential activities boost people's creativity and help them see things from a different perspective as we learn even more when acting in a role outside of our comfort zone. Think as a boss, act as boss – simulations give a unique chance of managing a large company from the top, thus understand business as a system.