STOREWARS
Storewars in numbers
25 000
PARTICIPANTS
1 000 +
PROGRAMS
70 +
COUNTRIES
8
LANGUAGES
Our clients
Clients feedback
Greg Thain
CEO
Speaks: English
Trains: English

Over 40 years of business experience in Marketing, Market Research, Internet/Tech, Real Estate, Investment & Property Funds, Fund Raising & Stock Markets, Publishing, & Consultancy with a focus for the last 22 years on the Emerging Markets. Currently Chairman in New Invest co, focused o raising money & investing in Tec, Property & Infrastructure projects, with offices in Monaco, Shanghai, Dubai & Moscow. Chairman of Storewars, a world wide business Simulation/training/coaching business, operating in over 40 countries, working with the majority of the worlds leading FMCG & Retail Food businesses. 2003 – current. Involved in Russian Real Estate over the past 18 years, introducing the first significant International Bank loan to a Russian developer ($500m) in 1995; taking the founder of Raven Russia to Moscow, helping raise the initial $300m/Purchase initial industrial site/project for $74m. Organizing in 2007/8 a property investment fund of $180m. Executive Chairman of Knight Frank Russia from 2003 till 2008, responsible for the growth of the business & strategic development. Chairman of Chesterton International real estate in Russia and the South of France, Chesterton Cote du Azur from 2009 to 2013. Frequent speaker throughout Europe/Asia on market, retail, internet & developments across these sectors. The keynote speaker at the first HP conference for 5 years in Asia (Macau, autumn 2013), presenting "key trends in internet and retail, worldwide" to the leading 450 retailers in Asia/Greater China. Early roles included, CEO of GFK Russia, Chairman of The Russian Market Research Company (RMRC). CEO of Publishing Holdings, MD of ICD, International communication & Data. Chairman of London & Sussex securities ltd. In early 2014 Greg's will launch his 3rd book on "E-Retail", 2014 "History of FMCG" the details behind the worlds leading 18 consumer-facing companies. 2012 "Storewars" the battle for mindspace & shelfspace. Professor, of modern marketing & internet at IUM (International University of Monaco) , together with regular gust speaking engagements in universities across Asia & Europe. Involved in politics', a candidate for the UK, Conservative party for the European parliament from November 1991, previously a consultant on modern electioneering techniques to central office. Chairman of conservatives abroad Moscow 1993 -1997. Involved in various charities & funding events , Inc. D. Chairman of "sense" the UK charity for Deaf blind children. Awarded " Commander of the order of Saint Stanislaus", for work on sending book to Poland.
Christoph Michel
Storewars Accredited Trainer
Speaks: English, French
Teaches: English, French

Based in Switzerland, Christoph Michel is a talented workshop facilitator with an inspiring passion for sales planning and in-store effectiveness. Throughout his career, he has developed numerous workshops and guidelines related to sales capabilities, and has trained over 3,000 individuals across continents. Besides being a Storewars facilitator, he is currently working as an independent consultant for retailers, manufacturers, training & market research companies in areas related to sales development, category management and shopper marketing. In charge of Nielsen's regional Category Management services until 2015, he created several category and space management workshops that he delivered across Asia-Pacific and Middle-East to associates of more than 200 companies. Participants included retailers like Carrefour, Metro Cash & Carry, Tesco, Makro, DFI group, Panda, Al Nahdi, Spinneys, Choitram, Rustans and manufacturers like Unilever, P&G, Nestlé, Coca-Cola, Pepsico, BAT, Colgate-Palmolive, Nokia, GSK, L'Oréal, Kimberly Clark, Heinz. Previously, Christoph worked 9 years at Diageo in various Marketing and Sales functions in Europe, Asia and Africa, developing internal best practice on sales drivers, commercial planning and distributor management. He holds a master of science (MSc) in business administration from HEC Lausanne (Switzerland).
Dariusz Kepczynski
Storewars Accredited Trainer
Dariusz Kepczynski works as a self-employed consultant/trainer for major international FMCG and technology companies (BAT, PMI, Nokia, Hewlett-Packard, Unilever, Nestle, Kraft Foods). He is also engaged in projects for Nielsen and the European Institute of Business Administra- tion (INSEAD).

From 1986 to 1999, Dariusz was employed by INSEAD working on the development of training materials for their MBA courses and executive seminars; in particular he was in charge of developing the Storewars simulation custom designed for FMCG clients. He has also worked with INSEAD faculty on a wide range of computer solutions linked to their research projects. This work covered a variety of fields including finance, negotiations dynamics, operations research and statistics. Working closely with BAT, Dariusz developed Copernicus, a price strategy management simulation. Leveraging learning and experience from Copernicus he is currently working on a decision making support tool for pricing strategies. In its complete version, this fully customizable instrument will allow analysis of a specific market dynamics and exploration of scenarios resulting from different pricing policies.

Dariusz holds M. Sc. in Econometris and Statistics from the Central Economic School in Warsaw and commenced his career at the Central Statistical Office in Warsaw.
Umesh Dhand
Storewars Accredited Trainer
Speaks: English
Teaches: English, Indian

Umesh Dhand is an Academician, Consultant & Entrepreneur. He has 18 years of experience in the corporate world across industries like FMCG, fashion, e-commerce & retailing, (luxury, lifestyle & value retailing). His previous assignment include the Aditya Birla Group where he was the General Manager – Merchandising (FMCG) & then Head of Capability Building. Prior to that he was with Shoppers' Stop where he managed several categories like luxury goods (beauty, jewellery, watches, mobiles & accessories) formal wear, fashion wear & own label. He started his career with Burlington Mafatlal and was the regional manager (west & east) and Key Account Manager for top 10 accounts like Levis, Pepe, Wrangler.
Currently he co-owns Repeat Purchase India, an ecommerce company which runs indiamags.com (one of India's largest online magazine subscription portal) and some other niche online properties.
He has completed the Faculty Development Programme at Indian Institute of Management, Ahmedabad (IIMA) to further develop his research & facilitating skills.
He is an alumnus of Symbiosis Institute of Business Management (SIBM) where he completed his MBA (Marketing). Additionally he has attended several prestigious training programs like Strategic Retail Management Program by IGDS, Zurich, Creative Thinking by Edward De Bono, Tools for Angel Investing, London Business School to name a few.
He is passionate about facilitating leadership & consulting. Currently he is an investor & director at an e-commerce venture and Adjunct faculty at S P Jain Institute of Management Research (Mumbai) (among the top 10 in India). He has spoken in industry forums like All India Retail Summit & facilitated leadership & managerial workshops at Retailer Association of India (RAI).
He has had engagements with several SMEs and large organisations like TCS, Vodafone, Siemens, Merck-Millipore, Joyallukas, Amdocs, Sanofi Aventis, UK Trade Invest, Michigan State University to name a few.
Besides working & teaching he loves cooking & adventure sports like trekking, rappelling, rock climbing & rafting. He has been to expeditions in the Himalayas, Leh-Ladakh, Sayadris & Nepal. He is an avid learner & practitioner of Yoga.
Roman Torgashin
Storewars Accredited Trainer
Speaks: Russian, English
Teaches: Russian

Accredited Facilitator (Storewars International) and recognized specialist on the development of business in FMCG and media sectors. In 1997, he graduated with honors from the Stolypin Volga Region Academy for Civil Service, and in 1999 received a degree from the graduate school of Russian Presidential Academy of Public Service in "The Economics of National Economy Management"as aCandidateofEconomics. In 1996, he started his career in the food industry. Within 10 years, he had gone from trade representative to a brand manager, and then to senior manager of marketing, working in tobacco (BAT), confectionary (Wrigley, Cadbury-Schweppes) and milk (Campina) companies. In 2007, Roman started to work in media. He headed the company "Choose the radio", and worked as a marketing director of consumer goods and franchises for The Walt Disney Company CIS. Since 2011,he has worked as an entrepreneur, managing major educational and media projects and working with clients such as Kommersant Publishing House, OK RUSAL. EXECT Business Training, VANOC Sochi 2014 and The Ministry of Labour of Russia, as well as the Russian representative of Rovio Entertainment and different Strategy Partners. In 2009, he was elected as a deputy to the Board of the Closed Urban District Zvezdny, part of the City of Moscow Region. In addition, Roman is a Chairman of the Standing Committee of a budget, economics, finance and estimate. Since 2010, Roman has worked with Storewars International. He has led more than a dozen programs for representatives of companies such as Mars, Wrigley, Kraft Foods, United Bakers, ВАТ, Philip Morris, JTI Marketing & Sales, Imperial Tobacco, Unilever, SunInBev, Schwarzkopf & Henkel, SCA, Johnson&Johnson, Ferrero, Panasonic, Philips, Gallina Blanca, Nidan, Danone Baby Nutrition, Beiersdorf Russia, Milk business, Bayer, Valio, Red Bull, Diageo, Knauf, Ritter Sport, Campbell's, Kimberly Clark, Lenta, Victoria, O'kay, Azbuka Vkusa, Bookoved, Magnit, X5 Retail Group, Kastorama Rus, MediaMarkt, Rigla, etc.
Jane Holstein
Storewars Accredited Trainer
Speaks: English, Spanish
Trains: English, Spanish


A truly global trainer and consultant, Jane leverages her proven success leading business start-ups and driving market and business performance across several continents to help diverse teams thrive in their commercial reality. Originally from New Zealand, in her senior management and marketing roles with Fonterra, the world's leading dairy export organization, Jane has implemented best practices in sales, marketing and supply chain, negotiated distribution agreements, led new product development initiatives and performed commercial due diligence for M&A in diverse markets including Egypt, Dominican Republic and Mexico. Since 2004, as co-founder and partner of Mercárum, a Mexico-based training and consulting firm, Jane has facilitated the development of leadership and commercial skills for clients in diverse industries through practical workshops, business simulations and strategic planning sessions across the globe from Brazil to Germany, South Africa, Japan, Canada and USA. Jane's energetic style and passion for experiential learning ("learning-by-doing") ensures a dynamic experience. As an International Facilitator for Storewars, Jane has led numerous programs in Mexico and Central America for clients such as Walmart, PepsiCo, Grupo Alsea, Philip Morris, as well as open programs for leading manufacturers and retailers in Mexico and Chile, and Dubai in conjunction with Nielsen.
Saher Fargal
Storewars Accredited Trainer
Speaks: English, Arabic
Teaches: English, Arabic


Saher, a highly qualified electronics and communication engineer, an American Board Master NLP Certified Practitioner with 13years' of working experience in Customer Service, Training, Sales & Business; Holder of MSc in IT from Nottingham University and MIBA in Global Management from ESLSCA University, a Certified Business Trainer from Fire Dragon Coaching, Certified Assessor from A&DC in UK, Certified Licensed Facilitator from HRS in USA, and Certified Coach from Coaching Excellence in UK and Recognized by the IBPDA, has set to charter a new journey.
Saher has earned an irrefutable reputation for delivering key sectors across verticals addressing core competency areas in the Corporate. The training and development solutions designed and perfected by Saher would be unique and will offer significant advantage over all available similar and competing products/services. He can demonstrate his training module design, and development prowess to reach out to the audience through different learning techniques.
Saher's journey has taken him places, exposed to different cultures, such as Saudi Arabia, Turkey, Brazil, England, United States, France, Spain, Malaysia, Dubai, Cyprus ,Jordan, Kuwait, Lebanon, Kenya and Nigeria and he share vital statistics on the market activity, individual professional growth, and demographics offering highly innovative training solutions for the sound fitment of the Talent pool to the Corporate.
Saher's greatest strength is in the facilitation of learner development in a highly interactive environment and his creativity in using games and metaphors to deliver the message. Saher provides a bespoke training and facilitation service to organisations: from learning needs analysis, through programme planning and management and the design and delivery of workshops, courses and entire programmes, to post-learning assessment and evaluation. Saher also interviews and assesses delegates as part of assessment and development centres, using a variety of ability, personality and other psychometric measures. He has learnt from experience from working with multinational companies either as employee or as a consultant to help them achieve their targets and increase their employee performances.
Mikolaj Budzynski
Storewars Accredited Trainer
Speaks: English, Polish
Trains: English, Polish

Mikolaj is a consultant, trainer and manager with over 15 years experience. His work experience includes working for H.J Heinz as a Marketing Director, Business Unit Director and Board Member (for 7 years) and managing one of the Polish leading qualitative market research companies IQS and QUANT Group (3 years). His consulting and training professional background includes being a Partner at Chiltern Consultancy International (2 years) and Project Manager at Central Europe Trust (4 years). Since 2006 Mikolaj owns InspirAction company in Poland aimed at Helping Clients to align to current market situation to grow and develop the employees, the company and its sales. InspirAction believes in dual approach: strong focus on business objectives on the one hand and growing the people to realize those objectives on the other. As Storewars International Facilitator Mikolaj runs Storewars in Poland and Europe for such clients as Unilever, Philip Morris, SabMiller, Eurocash and others.
Nuno Bouça
Storewars Accredited Trainer
Speaks: English, Portuguese, Spanish
Teaches: English, Portuguese, Spanish


Partner of XL Formação, a Consultancy business focused on FMCG in Brazil.
Nuno holds a degree in Economics and specialized in Finance and Marketing of the Faculty of Economics in the University of Nova de Lisbon.
Nuno also holds MBA degree in General Management of the Catholic University of Lisbon.
Former National Account Manager in Masterfoods in Portugal, responsible for the Wholesalers channel.
Also Regional Manager in Masterfoods Brazil in the state of São Paulo.
After Masterfoods,Nuno was the Sales Director in C. Santos V.P. (The biggest Mercedes Benz retailer in Portugal).
He also was the Export Director for a leading Soybean Oil company in Portugal – Copaz.
Since 2002 working in Consultancy and Training, both in Portugal and in Brazil, as well as implementing different projects all around the globe.
Tim Munnion
Storewars Accredited Trainer
Speaks: English, Portuguese, Spanish
Trains: All over the world


Over 18 years Tim enjoyed a varied career in Mars Inc. from sales exec to Sales Director, working in the UK, France, Iberia & French West Africa. In 1998 he set up Excel Portugal focussing on business management & commercial training, quickly expanding into Spain & LatAm. He now specializes in Negotiation Skills Training & teaches at the Católica University of Lisbon. He has facilitated more than 20 Storewars programmes in Iberia & Brazil.
Stanislav Borisov
Storewars Accredited Trainer
Speaks: Russian, English
Trains: Russian


Stanislav Borisov - Accredited Facilitator (Storewars International) and recognized expert in business development of FMCG and Media sectors with deep understanding of key aspects in food and non-food retail.

Stanislav graduated with honors from the Saint-Petersburg state University Culture and Arts in 1999. At the same time, he started his career in the FMCG industry. Within 10 years, he had grown from trade representative in Reckitt Benckiser to a Key Account Manager at Mars, and then to Head of National Account department Confectionery at Mars Incorporated Company (Mars).

Since 2008 Stanislav has been working for The Walt Disney Company CIS as Director of Sales and Trade Marketing, growing Disney consumer product business across Russia, Belarus and Kazakhstan, achieving 15% yearly growth.

Since 2010, Stanislav has taken part in Storewars International business simulations. He has led more than 30 programs for representatives of companies such as Mars, Wrigley, Kraft Foods, Unilever, Schwarzkopf & Henkel, SCA, Johnson&Johnson, Ferrero, Panasonic, Philips, Bayer, Valio, Red Bull, Kimberly Clark, Magnit, X5 Retail Group, Rigla, etc.
Stanislav is one of the highly rated trainers in Storewars stimulation, always receiving top scores from all of his groups.

Kasper Ditlevsen
Non-Executive Director
Speaks: English
Trains: English


  • Born in 1975, Danish, currently lives in Moscow
  • Executive MBA, BA Economy
  • 25+ years experience in global Retail & FMCG
  • Lived and worked based out of 7 different countries, speaking close to 6 languages
  • Held various executive positions including management takeover of a leading USD$ 1,2bn Retailer with 10k employees.
  • A professional non-executive director and board member through 10+ years
  • Former Vice President Europe, CEO Russia & CIS of Symphony Retail Ai, a global leader in Customer Centric Retailing solutions, based in Silicon Valley.
Kasper Ditlevsen is an expert in corporate and commercial strategy, as well as Big Data analytics and data monetization strategies. He is a FMCG & Retail professional with 25+ years of industry experience. Kasper also worked for KPMG, Foxtrot, Reckitt Benckiser, Coca-Cola holding several senior positions in General Management, Strategy Advisory and Sales & Marketing.