Storewars Business Simulation
Storewars is a simulator of a real consumer-facing business where participants learn how to operate in a modern FMCG environment.
Provide an experience for your team they will never forget.
Storewars is designed in a format of business game - participants live and breathe their virtual company's business, which makes the whole learning experience highly engaging.
How Storewars works
Bring together managers from one or different parts of your business
Make them work in multifunctional teams and manage a virtual business
Let them experience a 1,5 years of decision making "from the top"
The simulation software will show the result of their effectiveness
Program concept
Participants are divided into 5 teams: 2 retail and 3 manufacturing companies
Each team manages a multimillion-dollar business for a virtual period of 1-1,5 years
Participants are taken through the full company's cycle running a virtual business from A to Z working as a team online
Teams compete to capture the maximum market share and increase profitability of their businesses
Teams interact and cooperate with each other, and the success of their cooperation has a major impact on the results
Storewars simulation shows the market responce to safely test decisions and analyze profitability of their strategies
Here is what participants
are working with during the course:
are working with during the course:
Retailers
Company strategy and profitability
Store service level
Shelf space management
Category management
Private label
Market analysis, demand planning
Pricing
Promotions
Inventory management
Supplier management, negotiations
Competitor analysis
Store service level
Shelf space management
Category management
Private label
Market analysis, demand planning
Pricing
Promotions
Inventory management
Supplier management, negotiations
Competitor analysis
Manufacturers
Company strategy and profitability
Brand strategy and objectives
Portfolio management
Category management
Production planning
Market analysis, demand planning
R&D, New brand launch
Trade marketing
Inventory management
Negotiations
Competitor analysis
Brand strategy and objectives
Portfolio management
Category management
Production planning
Market analysis, demand planning
R&D, New brand launch
Trade marketing
Inventory management
Negotiations
Competitor analysis
FMCG market simulator
the core of the program
The learning process is being operated by the advanced business simulation software. We design it using the 20-year experience of the largest consumer-facing companies and the market data.
Stages of the program
1
P&L Analysis
Market opportunities
Strategy & planning
Market opportunities
Strategy & planning
2
Trade activities and negotiations
3
Business decisions in simulation software
4
Results
Target audience
Storewars program is designed for mid and upper-level executives from consumer facing companies:
- Sales/Key Accounts/Modern Trade executives
- Marketing (specially Trade Marketing)
- General Management
- Finance and Operations (Supply Chain) managers
The ways to use Storewars
Mini-MBA for your team
Storewars covers the full FMCG strategy cycle: from analyzing industry data, company's global strategy development and execution to monitoring its results.
Real teambuilding
What would your employees learn if they switch seats with someone from a different department? Storewars program does just that - one-of-a-kind experience with no risks assumed.
Sales team boost
Storewars enables participants to examine trade issues from both retailer and manufacturer perspectives, helping to drive a profitable partnership.
You and your trade partners
Invite your trade partners to learn together! Participants work together on the virtual market while improving the understanding of the real business, which creates a solid platform for a successful partnership.
Cross-department alignment
Managers from different departments switch roles in an intensive business game designed to boost cooperation and form a better understanding of the company's operations from different perspectives.
Next strategic event
Are your company events turning into learning experiences? Include Storewars as a part of your next annual conference or planning session to encourages your team to share ideas and consider different ways to reach company's goals.
Advantages
- Business simulation experienceThe standard classroom training or webinars don't work well as they don't stimulate experiential learning. Simulation provides a platform for practical experience of solving the real business issues.01
- Real-like learning environmentStorewars software generates the virtual business environment and replicates the complex interplay between manufacturers, retailers and consumers. Participants work with real data, real people and real business cases.02
- Helicopter viewEscaping from their typical 'silo view', executives get an overview of the entire company, that allows them to explore how decisions in manufacturing, procurement, R&D, sales and marketing link to financial outcomes and the creation of shareholder value.03
- Risk-free environmentStorewars is a platform where managers safely test their decisions. It allows them to try out new ideas or react to challenges they face on a virtual level with no risk to your company.04
Client feedback
Take part in Storewars
Choose the format of the program
Open courses worldwide
Storewars open courses host executives from the leading consumer-facing companies in 3-day intensive learning programs across the globe.
Apart from the main outcomes of the business simulation course, our open programs create the unique environment for exchanging experiences and networking. Companies can send any number of employees starting from 1 to participate and also test-drive Storewars program.
Apart from the main outcomes of the business simulation course, our open programs create the unique environment for exchanging experiences and networking. Companies can send any number of employees starting from 1 to participate and also test-drive Storewars program.
In-house course for your company
Storewars flexible format enables the tailoring of courses specifically to your needs
Facilitators can deliver specific lecturers to address certain topics, with tailored agenda to meet these goals. You can also choose the facilitator of the program.
How corporate courses can be used:
Facilitators can deliver specific lecturers to address certain topics, with tailored agenda to meet these goals. You can also choose the facilitator of the program.
How corporate courses can be used:
- Competency development - mini-MBA for executives
Storewars allows managers to understand company operations from the top as well as to see the perspectives of the manufacturer, the retailer and the consumer. A 360 degree view of the industry and holistic understanding of consumer-facing business.
- Effective FMCG and Retail strategy management
Storewars covers the full FMCG strategy cycle: from analyzing industry data, company's global strategy development and execution to monitoring its results and effectiveness immediately. Participants receive a comprehensive feedback after each decision they made and have a unique chance of testing different approaches in the virtual business environment without any risks.
- Teambuilding and cross-department communication
Whilst participants often come from one discipline in one market, Storewars also works well in cross-functional development, with delegates from different disciplines: sales, marketing, commercial or logistics. Storewars programs work great as cross-department and teambuilding tool that brings managers from different parts of the business to work together and benefit from best practice exchange. - Partnership development (a joint program with 1-3 partner's companies: retailers/manufacturers/distributors)
Storewars in-house program can be turned into a joint program where you invite your trade partners to participate in the program. This approach is being successfully used in trade partnership development programs by a number of our clients. Participants work together, compete and interact in the virtual business environment while improving the understanding of the real business, values and challenges of their trade partners in real life, which creates a solid platform for a successful partnership.