BUSINESS SIMULATION

Storewars is one of the world's most sophisticated total business simulations used by the leading FMCG manufacturers & retailers in over 40 countries. It is a unique management development program that examines the interaction between suppliers and retailers.

Storewars participants essentially run an FMCG business and while managing the firm, its strategy and its resources, they develop an intuitive understanding of business, its functional elements and ways to achieve a strong profitable position in the market by establishing win-win cooperation.

The practice of business decision making and negotiation skills is relevant to every business person, who as a simulation participant is provided with substantial authority and responsibility since the team must act on their decisions and live with the consequences.

Storewars Course Schedule

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Date Location Price Lang Format In cooperation Status Register
JAN 12-14 2015 India Confidential ENG Corporate sw Reserved Closed
JAN 26-28 2015 India Confidential ENG Corporate sw Reserved Closed
FEB 24-26 2015 Dubai, ME&A $ 2999 ENG Open sw Booking is open Click for registration
MAR 2-4 2015 Minsk, Belarus, Russia&CIS € 2220 RUS Open sw Booking is open Click for registration
MAR 17-19 2015 Doha, ME&A $ 2699 ENG Open sw Booking is open Click for registration
MAR 18-20 2015 Belgrade, EU € 1999 ENG Open neilson Booking is open Click for registration
MAR 25-27 2015 Singapore $ 2599 ENG Open neilson Booking is open Click for registration
APR 15-17 2015 Moscow, Russia&CIS € 2220 RUS Open sw Booking is open Click for registration
APRIL 22-24 2015 Almaty, Russia&CIS € 2220 RUS Open sw Booking is open Click for registration
APR 28-30 2015 Cairo, ME&A $ 2399 ENG Open sw Booking is open Click for registration

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GLOBAL NETWORK

Storewars is run all over the world by a
global network of partners. We deliver
courses in over 40 countries in 8
languages. To book a course you can
contact directly one of our partners, or
our Central Office.

see our entire network


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Storewars News

Industry News

  • June 24, 2014 Carrefour to take over Dia stores...
    French hypermarket chain Carrefour has agreed to take over Dias’s more than 800 stores in France, for an enterprise value of €600 million ($814m) including debt. Spanish supermarket chain Dia made sales of €2.3 billion…
    Read more...
  • June 24, 2014 Germany's Lidl seen overtaking big rivals...
    One of the features that unite all of Lidl's 9,875 supermarkets in Europe is the "party aisle", which usually comes after the fresh fruit and vegetables. Walking past the alcoholic beverages and salty snacks, one…
    Read more...
  • June 24, 2014 DIAGEO TAKES CONTROL OF UNITED...
    Following the successful close of its £1.1 billion tender offer on 19 June, Diageo will own 54.7% of USL for which it will have paid a total of £1.86bn. That cost is partially reduced by…
    Read more...
  • June 24, 2014 Danone sees Fonterra's delay bid as...
    French firm Danone says a stay of its attempt to claim an estimated €350 million (NZ$546m) in damages from Fonterra would be unfair. In a hearing in the High Court in Auckland today, Fonterra is…
    Read more...
  • June 24, 2014 PepsiCo And Almarai Expect Stability In...
    Almarai, one of Saudi Arabia’s biggest dairy companies, announced it will invest over $345 million with food and beverage giant PepsiCo, Inc. (PEP) in a venture in Egypt over the next five years. The investment…
    Read more...

Videos

Corporate Courses

Storewars Business Simulation can be custom designed to your organisational needs....

Setting your goals

Before we run the programme, we explore with you the specific issues relevant to your business, establish your key learning objectives, and identify the activity shifts in needed to achieve them. The agenda is tailored to meet these goals.

All participants in Storewars Corporate Courses come from the same company.

Whilst participants may come from one discipline. in one market, Storewars also works well as a cross-functional development tool: where delegates come from different disciplines such as sales, marketing, commercial or logistics.

Many companies also use Storewars as an international development and liaison tool, with participants coming together from several markets.

Storewars Corporate Courses

Client Feedback

  • krafttestimonial

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    Excellent Business simulation. Helps one understand negotiations through hands on decision making. Lots of info- critical to develop hypothesis & then execute strategy

    Siddhartha Jain Regional Customer Mkt. Manager, Kraft foods

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  • carefourcircle

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    I loved my experience during the 3 days of Storewars. Very motivating and inspiring

    Akriti Vora,Marketing Manager, Carrefour

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  • neilson-circle

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    Very complex but realistic simulation

    Dietmar Thalhammer, Nielsen

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  • henkel-circle

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    It was very interesting to see the business from retailer point of view, to know their strength & weaknesses for future negotiations

    Maryam Modarres, HRDirect / Learning Management , Henkel

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  • marscircle

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    A must course which is instrumental & critical to any FMCG aspirant who wants to have greater heights!

    Sameer Mohammed Lowna, Area Development Manager GFT, Mars

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  • marscircle

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    Great program. It gave me a lot of insights & I found the simulation very practical & useful

    Tamara Hassan, People & Organization Manager GFT, Mars

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  • pepsicircle

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    The course is amazing and terms of simulating to real business & retailers

    Ahmad Gusti, Associate Manager, Retail Ops, PepsiCo

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  • neilson-circle

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    Able to act like in real life and see the results immediately

    Nadire Benio, Nielsen

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  • neilson-circle

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    It put me in the position of how clients work with the data and info we provide as well as the stuff they get outside of a market research agency

    Thomas Davies, Nielsen

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  • neilson-circle

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    Great learning opportunity, very challenging, high pressure environment

    Beverley McCauley, Nielsen

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  • neltcircle

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    Real life scenarios, I think it's really good that people are "pushed" to think and to perform under pressure from very beginning

    Punisa Zdrakovic, Nelt Co

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  • sab-circle

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    Fantastic, epic, very enjoyable and a good learning course

    Matt Barlow, SAB Miller

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  • sab-circle

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    Being in the shoes of retailer helps me to see and understand their perspective and the ability to be in a multinational team helped to widen my perspective

    Krystyna Jerek, SAB Miller

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  • sab-circle

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    Putting myself outside of my comfort zone and encouraging me to think about the wider impact of a decision

    Tessa Stickland, SAB Miller

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  • sab-circle

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    I had the opportunity to fill in the boxes of theory in my head with experience - so now I understand a lot more

    Paulina Nowicka, SAB Miller

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  • krafttestimonial

    front

    Thanks for the interesting and exciting Storewars simulation. It has been one of the best learning experiences for me and has helped me understand business from a big picture perspective.

    Siddhartha Jain, Regional Customer Mkt. Manager, Kraft foods

    back

  • aldariscircle

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    Thank you very much for the probably best training session! I liked the course being close to the real situation, because of time limitation, tension and huge information blizzard.

    Normunds Ozolim, Sales Director, Aldaris

    back

  • supercircle

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    Storewars strengthened the working relationships between our merchandising staff and the manufacturers.

    Michael Terpkosh, Director, Category Management Development & Retail Pricing, Supervalu

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  • supercircle

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    The SUPERVALU participants gained valuable insights into how their manufacturer partners prepare for and actually negotiate.

    Michael Terpkosh, Director, Category Management Development & Retail Pricing, Supervalu

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  • unicircle

    front

    I would like to say that this game expands your outlook, gives you more knowledge, but I think that to get the most of it you have to play it more than once.

    Olga Maximova, Senior CMA Manager Food & Corporate, Unilever

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  • giant

    front

    It is like laboratory in which you can put people in stressful situations¦ You can see how creative people can be.

    Michael Knignt, Senior Vice President, Gaint Food Stores

    back

  • beecircle

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    The training is not about the war, but about the ability to build the relations. Above all the training teaches not to behave like you are in a war.

    Alexander Lashkov, Sales Development Chief Manager, Beeline

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  • almarai

    front

    We dont think this much at work. Storewars gave us a first-hand look at problems faced daily by retailers.

    Nick Jay, General Manager, Sales, Al Marai

    back

  • saracircle

    front

    When your reach an agreement during the game you have more chances to do it in the real life, because now you understand that an agreement means success.

    Sergey Klisho, Sales Director, Sara Lee

    back

  • giant

    front

    There is not a lot of training programs out there for retail category managers, but Storewars was an ideal opportunity to help improve the performance of our people while they were under the fire of making decisions.

    Michael Knignt, Senior Vice President, Gaint Food Stores

    back

  • kccircle

    front

    The program promotes cross-tactical understanding. Manufacturers may play retailers and they see what goes on in their decision-making process..

    Antoine Georges, Marketing Manager, Kimberly Clark

    back

  • schcircle

    front

    Being a business simulation I enjoy taking decisions in a relative safe environment. In the negotiations period the pressure felt also on retailers shoulders and made the interactions similar to real environment.

    Valdau Cosmin, Senior KAM, Henkel Cosmetics Romania

    back

  • henkel-circle

    front

    I enjoyed the role in the Retailer team. The possibility to experience the complexity of the business decisions and the coherence between different KPIs.

    Ognian Filkov, SD CEE, Henkel

    back

Professors / Facilitators

  • Greg Thain
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English
    • Teaches English
    Dariusz Kepczynski
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Polish
    • Teaches English, Polish
    Roman Torgashin
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Russian
    • Teaches English, Russian
  • Mikolaj Budzynski
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Polish
    • Teaches English, Polish
    Tareq Hadi
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English
    • Teaches English
    Thomas Jensen
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Danish
    • Teaches English, Danish
  • Hamed M. Shamma
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Arabic
    • Teaches English, Arabic
    Vyacheslav Blinov
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Russian
    • Teaches English, Russian
    Anand Agrawal
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks Hindi, English
    • Teaches Hindi, English
  • Flavian Pandele
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Romanian
    • Teaches English, Romanian
    Ian Michael
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English
    • Teaches English
    Karsten Bobek
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, German
    • Teaches English, German
  • Ajit Parulekar
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Indian
    • Teaches English, Indian
    Saher Fargal
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Arabic
    • Teaches English, Arabic
    Umesh Dhand
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Indian
    • Teaches English, Indian
  • Nuno Bouça
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Portuguese, Spanish
    • Teaches English, Portuguese, Spanish
    Chen Junsong
    Additional Info
    • professors Storewars Accredited Trainer
    • Speaks English, Chinese
    • Teaches English, Chinese

Business Wars - 1.5 day training course

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Our Products

Price: $34.23 
Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store.
Price: 399 RUR
Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store (Russian).
Price: ¥35.70 
Store Wars: The Worldwide Battle for Mindspace and Shelfspace, Online and In-store (Chinese).
Price: $45.00 
FMCG: The Future of Fast Moving Consumer Goods.
Price: $35.00 
E-Retail 2014

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