Christoph Michel
Facilitator
Based in Switzerland, Christoph Michel has an experience of over 20 years in the FMCG and research industry.
During his 8+ years in Diageo he shared and implemented internal best practice on category management, sales drivers, commercial planning and distributor management.
For more than 9 years in Nielsen Christoph managed client relationships with key retailers and manufacturers; developed and headed Nielsen's regional Category Management services, creating and delivering several category and space management workshops across Asia-Pacific and Middle-East to associates of more than 200 companies.
Christoph is currently working as an independent consultant and trainer for retailers, manufacturers, and market research companies in areas related to sales development, category management and shopper marketing.