Open Course
Learn how to operate in a modern FMCG environment together with you industry peers.
Feb 27 - Mar 1, 2023
$ 1500 per person
The standard classroom training or webinars don't work well as they don't stimulate experiential learning.

Simulation course will give you a practical experience of solving the real business issues. You will work with a large-scale enterprise, real data and real people.
What will happen:
We bring together professionals from the leading consumer-facing companies around the globe
Divide them into multifunctional remote teams
Each team will manage a virtual FMCG manufacturing or retail business
Teams will compete and cooperate in a virtual marketplace
Two winning teams will be identified at the end
What to expect
Interactive business game fully online
The Storewars course will dive you into intensive business management practices, virtual business reality, experience exchange with professionals from the leading FMCG companies; with coaching from industry tutors.
Competition and collaboration
Participants will make decisions for everything from production and finance to sales, marketing and everything in between. At the end of the game we will identify 2 leading teams who could get the bigger market share and profit.
Even if all the teams work remotely, the competitive spirit is very much alive - we guarantee it!
Experienced guidance
We invite industry professionals and global industry experts to facilitate the program. They will guide you throughout all stages of the game and provide a comprehensive face-to-face feedback and coaching.
It is hard to get the skills by watching lectures or reading articles. Practical experience is what drives real behaviour change.

Here is what you will be working with during the course:
  • Retailers
    Company strategy and profitability
    Store service level
    Shelf space management
    Category management
    Private label
    Market analysis, demand planning
    Inventory management
    Supplier management, negotiations
    Competitor analysis
  • Manufacturers
    Company strategy and profitability
    Brand strategy and objectives
    Portfolio management
    Category management
    Production planning
    Market analysis, demand planning
    R&D, New brand launch
    Trade marketing
    Inventory management
    Competitor analysis

FMCG market simulator
the core of the program
The learning process is being operated by the advanced business simulation software. We design it using the 20-year experience of the largest consumer-facing companies and the market data.
Stages of the program
Data analysis
and strategic planning
Online negotiations
Group business decisions
Simulation, results, detailed feedback
on the decisions made
Who should attend?
Middle to senior management, current or future business leaders, who are:
Working in a dedicated area (such as purchasing, marketing, sales or finance) and requiring a better understanding of their actions' impact on the company's total operations
In need to improve their overall business acumen to take on a leading role in the business, to adopt a strong consumer-centric and profit-building mindset
Willing to discover and experience the perspective of their business counterparts (retailer or supplier) to improve the relationship with them
Looking for an opportunity to test-drive business strategies in a risk-free environment by monitoring the immediate impact on the company's financials
Program details:
Dates: Feb 27 - Mar 1, 2023
Format: Online
Participation fee: $ 1500
*discounts available for group registrations from 3 people and more
Christoph Michel
Based in Switzerland, Christoph Michel has an experience of over 20 years in the FMCG and research industry.

During his 8+ years in Diageo he shared and implemented internal best practice on category management, sales drivers, commercial planning and distributor management.

For more than 9 years in Nielsen Christoph managed client relationships with key retailers and manufacturers; developed and headed Nielsen's regional Category Management services, creating and delivering several category and space management workshops across Asia-Pacific and Middle-East to associates of more than 200 companies.

Christoph is currently working as an independent consultant and trainer for retailers, manufacturers, and market research companies in areas related to sales development, category management and shopper marketing.
You will get:
  • Holistic understanding of company's operation and full overview of the consumer-facing business
  • Immediate results of your business decisions and analysis of its impact on the company performance
  • View beyond your operational role and a chance to experience the other side of the "trade table"
  • Financial literacy and ability to use data for profitable decisions and negotiations
  • Business simulation experience
    The standard classroom training or webinars don't work well as they don't stimulate experiential learning. Simulation provides a platform for practical experience of solving the real business issues.
  • Real-like learning environment
    Storewars software generates the virtual business environment and replicates the complex interplay between manufacturers, retailers and consumers. Participants work with real data, real people and real business cases.
  • Helicopter view
    Escaping from their typical 'silo view', executives get an overview of the entire company, that allows them to explore how decisions in manufacturing, procurement, R&D, sales and marketing link to financial outcomes and the creation of shareholder value.
  • Risk-free environment
    Storewars is a platform where managers safely test their decisions. It allows them to try out new ideas or react to challenges they face on a virtual level with no risk to your company.
Our participants
What they say about the course:
Take part in Storewars