Storewars program is designed for mid and upper-level executives from consumer facing companies:
Sales/Key Accounts/Modern Trade executives
Marketing (specially Trade Marketing)
Finance and Operations (Supply Chain) managers
The ways to use Storewars
Mini-MBA for your team
Storewars covers the full FMCG strategy cycle: from analyzing industry data, company's global strategy development and execution to monitoring its results.
What would your employees learn if they switch seats with someone from a different department? Storewars program does just that - one-of-a-kind experience with no risks assumed.
Sales team boost
Storewars enables participants to examine trade issues from both retailer and manufacturer perspectives, helping to drive a profitable partnership.
You and your trade partners
Invite your trade partners to learn together! Participants work together on the virtual market while improving the understanding of the real business, which creates a solid platform for a successful partnership.
Managers from different departments switch roles in an intensive business game designed to boost cooperation and form a better understanding of the company's operations from different perspectives.
Next strategic event
Are your company events turning into learning experiences? Include Storewars as a part of your next annual conference or planning session to encourages your team to share ideas and consider different ways to reach company's goals.
Business simulation experience
The standard classroom training or webinars don't work well as they don't stimulate experiential learning. Simulation provides a platform for practical experience of solving the real business issues.
Real-like learning environment
Storewars software generates the virtual business environment and replicates the complex interplay between manufacturers, retailers and consumers. Participants work with real data, real people and real business cases.
Escaping from their typical 'silo view', executives get an overview of the entire company, that allows them to explore how decisions in manufacturing, procurement, R&D, sales and marketing link to financial outcomes and the creation of shareholder value.
Storewars is a platform where managers safely test their decisions. It allows them to try out new ideas or react to challenges they face on a virtual level with no risk to your company.
"Thank you very much for the probably best training session! I liked the course being close to the real situation, because of time limitation, tension and huge information blizzard"
Sales Director, Aldaris
"Thank you for the great job done. Fantastic 3 days. Worth every minute spent here"
"Negotiations: it was nice to negotiate with the boss! The game & its reports were extremely motivating and kept me engaged the whole time"
Ahmed Al Akber
"Beside its direct focus, this training program has one more important goal - it is teambuilding. This is 2-in-1 training!"
"Conditions of the program have been very close to reality, the mood of the players to win led to believe that everything happens for real"
Senior analyst, IRG
"Storewars is an excellent opportunity to assess the FMCG business from different parties; minimum of theory - maximum of practice"
KA manager, Imperial Tobacco
"It gave us the opportunity of making decisions and quickly seeing the implications & consequences on our business and on the market in general. It also helped us to see things from a totally different perspective, as we change roles, responsibilities and knowledge"
"It was a great experience to know how business is running. Simulation with zero money risks & experience through interaction between all team members"
Take part in Storewars
Choose the format of the program
Open courses worldwide
Open courses worldwide
Storewars open courses host executives from the leading consumer-facing companies in 3-day intensive learning programs across the globe.
Apart from the main outcomes of the business simulation course, our open programs create the unique environment for exchanging experiences and networking. Companies can send any number of employees starting from 1 to participate and also test-drive Storewars program.
In-house course for your company
Contact us for more information
Storewars flexible format enables the tailoring of courses specifically to your needs Facilitators can deliver specific lecturers to address certain topics, with tailored agenda to meet these goals. You can also choose the facilitator of the program.
How corporate courses can be used:
Competency development - mini-MBA for executives Storewars allows managers to understand company operations from the top as well as to see the perspectives of the manufacturer, the retailer and the consumer. A 360 degree view of the industry and holistic understanding of consumer-facing business.
Effective FMCG and Retail strategy management Storewars covers the full FMCG strategy cycle: from analyzing industry data, company's global strategy development and execution to monitoring its results and effectiveness immediately. Participants receive a comprehensive feedback after each decision they made and have a unique chance of testing different approaches in the virtual business environment without any risks.
Teambuilding and cross-department communication Whilst participants often come from one discipline in one market, Storewars also works well in cross-functional development, with delegates from different disciplines: sales, marketing, commercial or logistics. Storewars programs work great as cross-department and teambuilding tool that brings managers from different parts of the business to work together and benefit from best practice exchange.
Partnership development (a joint program with 1-3 partner's companies: retailers/manufacturers/distributors) Storewars in-house program can be turned into a joint program where you invite your trade partners to participate in the program. This approach is being successfully used in trade partnership development programs by a number of our clients. Participants work together, compete and interact in the virtual business environment while improving the understanding of the real business, values and challenges of their trade partners in real life, which creates a solid platform for a successful partnership.