Analyze. Experiment. See.
Storewars provides companies with a great tool to train their managers to become better decision-makers.
Ability to make decisions, and awareness of the consequences of them, is vital for every employee in today's fast-moving business environment - the risks can be huge, and new strategy investments can prove extremely costly.
How Storewars works
Bring together managers from different parts of your business
Make them work in multifunctional teams and manage a virtual business
Let them experience a 1,5 year of decision making "from the top"
The simulation software will show the result of their effectiveness
FMCG market simulator
the core of the program
The learning process is being operated by the advanced business simulation software. We design it using the 20-year experience of the largest consumer-facing companies and the market data.
Here is what participants
are working with during the course:
  • Retailers
    Company strategy and profitability
    Store service level
    Shelf space management
    Category management
    Private label
    Market analysis, demand planning
    Pricing
    Promotions
    Inventory management
    Supplier management, negotiations
    Competitor analysis
  • Manufacturers
    Company strategy and profitability
    Brand strategy and objectives
    Portfolio management
    Category management
    Production planning
    Market analysis, demand planning
    R&D, New brand launch
    Trade marketing
    Inventory management
    Negotiations
    Competitor analysis


Program concept
  • Participants are divided into 5 teams: 2 retail and 3 manufacturing companies
  • Each team manages a multimillion-dollar business for a virtual period of 1-1,5 years
  • Participants are taken through the full company's cycle running a virtual business from A to Z working as a team online
  • Teams compete to capture the maximum market share and increase profitability of their businesses
  • Teams interact and cooperate with each other, and the success of their cooperation has a major impact on the results
  • Storewars simulation shows the market responce to safely test decisions and analyze profitability of their strategies
The ways to use Storewars
  • Mini-MBA for your team
    Storewars covers the full FMCG strategy cycle: from analyzing industry data, company's global strategy development and execution to monitoring its results.
  • Real teambuilding
    What would your employees learn if they switch seats with someone from a different department? Storewars program does just that - one-of-a-kind experience with no risks assumed.
  • Sales team boost
    Storewars enables participants to examine trade issues from both retailer and manufacturer perspectives, helping to drive a profitable partnership.
  • You and your trade partners
    Invite your trade partners to learn together! Participants work together on the virtual market while improving the understanding of the real business, which creates a solid platform for a successful partnership.
  • Cross-department alignment
    Managers from different departments switch roles in an intensive business game designed to boost cooperation and form a better understanding of the company's operations from different perspectives.
  • Next strategic event
    Are your company events turning into learning experiences? Include Storewars as a part of your next annual conference or planning session to encourages your team to share ideas and consider different ways to reach company's goals.
Advantages
  • Business simulation experience
    The standard classroom training or webinars don't work well as they don't stimulate experiential learning. Simulation provides a platform for practical experience of solving the real business issues.
    01
  • Real-like learning environment
    Storewars software generates the virtual business environment and replicates the complex interplay between manufacturers, retailers and consumers. Participants work with real data, real people and real business cases.
    02
  • Helicopter view
    Escaping from their typical 'silo view', executives get an overview of the entire company, that allows them to explore how decisions in manufacturing, procurement, R&D, sales and marketing link to financial outcomes and the creation of shareholder value.
    03
  • Risk-free environment
    Storewars is a platform where managers safely test their decisions. It allows them to try out new ideas or react to challenges they face on a virtual level with no risk to your company.
    04
Client feedback
Interested in Storewars in-house program?
Contact us and we will get in touch with you shortly.
Storewars team
sw@storewars.net