STOREWARS
E-Retail
Internet, social media, and mobile communication created a new experience landscape that requires companies to tailor traditional business models to the rapidly changing digital environment
E-Retail Workshop
This one-day workshop charts a process
of transformation:
BUSINESS
E-BUSINESS
Workshop phases
1
Presentation by moderators/invited speakers
On 'big picture' and the future
of e-commerce, as well as the specific tools
of e-retail, addressing main business operations.
2
Development
session
  • The participants divide into 5 groups (4-5 people in a group).
  • Work with prepared profiles of the imaginary companies and transforming them to the new, e-level of operation.
  • Using special templates, and selecting appropriate e-commerce tools.
3
E-strategy presentation
Each team will present their e-strategy to the experienced jury, which will evaluate:
  • Understanding the e-tools and relevance of the choices for each of the segment.
  • Total consistency and the 'cost' of the new strategy.
  • The emergence of the new creative solutions and visible signs of mastering the tools.
Learning outcomes
  • Understanding consumers/customers
  • Conduction marketing and promotion
  • Establishing points-of-sale & Handling payment mechanisms
  • Arranging distribution and logistics
  • Establishing appropriate KPI's and feedback loop
  • Providing organization resources (people and assets)
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