STOREWARS
Open Course
Open Course
Learn how to operate in a modern FMCG environment together with you industry peers.
November 1 - 3, 2023
$ 2500 per person
Dubai
Simulation will give you a practical experience of solving the real business issues. You will work with a large-scale enterprise, real data and real people.
What will happen:
1
We bring together professionals from the leading consumer-facing companies
2
Divide them into multifunctional teams
3
Each team will manage a virtual FMCG manufacturing or retail business
4
Teams will compete and cooperate in a virtual marketplace
5
Two winning teams will be identified at the end
What to expect
Interactive business game
The Storewars course will dive you into intensive business management practices, virtual business reality, experience exchange with professionals from the leading FMCG companies; with coaching from industry tutors.
Competition and collaboration
Participants will make decisions for everything from production and finance to sales, marketing and everything in between. At the end of the game we will identify 2 leading teams who could get the bigger market share and profit.
Experienced guidance
We invite industry professionals and global industry experts to facilitate the program. They will guide you throughout all stages of the game and provide a comprehensive face-to-face feedback and coaching.
Collaborative
Learning
Learning
We are using a format of "learning by doing" where FMCG retailers and suppliers are working together throughout the course. Participants are split in teams and achive their common team goals via exchange of ideas, experiences and points of view. This reinforces the outcomes of the program and often works as an "eye-opener" for participants.
Tilda Publishing
It is hard to get the skills by watching lectures or reading articles. Practical experience is what drives real behaviour change.
Here is what you will be working with during the course:
Here is what you will be working with during the course:
Retailers
Company strategy and profitability
Store service level
Shelf space management
Category management
Private label
Market analysis, demand planning
Pricing
Promotions
Inventory management
Supplier management, negotiations
Competitor analysis
Store service level
Shelf space management
Category management
Private label
Market analysis, demand planning
Pricing
Promotions
Inventory management
Supplier management, negotiations
Competitor analysis
Manufacturers
Company strategy and profitability
Brand strategy and objectives
Portfolio management
Category management
Production planning
Market analysis, demand planning
R&D, New brand launch
Trade marketing
Inventory management
Negotiations
Competitor analysis
Brand strategy and objectives
Portfolio management
Category management
Production planning
Market analysis, demand planning
R&D, New brand launch
Trade marketing
Inventory management
Negotiations
Competitor analysis
FMCG market simulator
the core of the program
The learning process is being operated by the advanced business simulation software. We design it using the 20-year experience of the largest consumer-facing companies and the market data.
Stages of the program
1
Data analysis
and strategic planning
and strategic planning
2
Online negotiations
3
Group business decisions
4
Simulation, results, detailed feedback
on the decisions made
on the decisions made
Storewars is made for:
click to expand the outcomes
click to expand the outcomes
- Unique format of collaborative "retailer + supplier" course and learning through experience exchange
- Deep understanding of two most widely used business models - manufacturers and retailers
- Opportunity to fully experience the other side of the business in real time (be retailer or manufacturer in the game)
- Get a hands-on approach to prepare and handle negotiations
- Learn the best strategies for win-win cooperation with trade partners
- Develop the ability to handle multiple source data to build integrated sales strategies
- Experience how to best balance consumer, shopper and customer satisfaction
- Category management, complex brand evaluation
- Effectiveness of marketing expenditure, marketing budget allocation
- Deep understanding of trade marketing, trading terms and contracts, manufacturer-retailer relationships, hard discounters and private labels
- Development of a product portfolio that is matching consumer and shopper needs
- Building solid brands that will generate demand and sales in the market
- Aligning sales, marketing and overall company strategies to reach consistency in everything you do
- Growing profitability with every business decision you make
• Holistic understanding of the FMCG business and a vision outside the operational role
• Learn how commercial departments make decisions and how they affect the financial performance
• Experience finding the right balance of building brand equity, maximizing sales and managing costs
• Develop a better understanding of all the commercial KPI
• Learn how commercial departments make decisions and how they affect the financial performance
• Experience finding the right balance of building brand equity, maximizing sales and managing costs
• Develop a better understanding of all the commercial KPI
Storewars provides an intensive business management course tailored specifically to FMCG industry. Your team will get a unique chance of working in a dynamic, virtual business reality and will immediately monitor the results of their business decisions
Storewars enables a better inter-departmental understanding and connection. Participants will receive a practical experience of successful decision-making in sales, marketing, finance and overall management. They will improve their skills through trial-and-error, complemented by the facilitator's coaching, feedback and focused training sessions
As opposed to classroom seminars, the active learning platform guarantees an effective learning. Participant's increasing emotional engagement throughout the workshop ensures high retention levels.
Storewars enables a better inter-departmental understanding and connection. Participants will receive a practical experience of successful decision-making in sales, marketing, finance and overall management. They will improve their skills through trial-and-error, complemented by the facilitator's coaching, feedback and focused training sessions
As opposed to classroom seminars, the active learning platform guarantees an effective learning. Participant's increasing emotional engagement throughout the workshop ensures high retention levels.
Creating & implementing sound company, market, product and customer strategies
Total business management: managing company resources to reach market goals
Taking & implementing rational tactical decisions and monitoring their effectiveness
Key skills and learnings covered
Financial literacy: data analysing skills, ability to find critical information & transform it into profitable decisions
Trade profitability analysis. Understanding economic drivers in the retailer-manufacturer relationship and establishing mutually profitable trading relations.
Building effective consumer, shopper and trade marketing system
Brand power & store power: managing
mind space and shelf space
Managing product portfolio: manufacturer and retailer perspectives
Who should attend?
Middle to senior management, current or future business leaders, who are:
Working in a dedicated area (such as purchasing, marketing, sales or finance) and requiring a better understanding of their actions' impact on the company's total operations
In need to improve their overall business acumen to take on a leading role in the business, to adopt a strong consumer-centric and profit-building mindset
Willing to discover and experience the perspective of their business counterparts (retailer or supplier) to improve the relationship with them
Looking for an opportunity to test-drive business strategies in a risk-free environment by monitoring the immediate impact on the company's financials
Become a part of Storewars
Program details:
Dates: November 1 - 3, 2023
Location: Dubai
Participation fee: $2,500 per person
*discounts available for group registrations from 3 people and more
Location: Dubai
Participation fee: $2,500 per person
*discounts available for group registrations from 3 people and more
Christoph Michel
Facilitator
Based in Switzerland, Christoph Michel has an experience of over 20 years in the FMCG and research industry.
During his 8+ years in Diageo he shared and implemented internal best practice on category management, sales drivers, commercial planning and distributor management.For more than 9 years in Nielsen Christoph developed and headed Nielsen's regional Category Management services, creating and delivering several category and space management workshops across Asia-Pacific and Middle-East to associates of more than 200 companies.
Christoph is currently working as an independent consultant and trainer for retailers, manufacturers, and market research companies in areas related to sales development, category management and shopper marketing.
During his 8+ years in Diageo he shared and implemented internal best practice on category management, sales drivers, commercial planning and distributor management.For more than 9 years in Nielsen Christoph developed and headed Nielsen's regional Category Management services, creating and delivering several category and space management workshops across Asia-Pacific and Middle-East to associates of more than 200 companies.
Christoph is currently working as an independent consultant and trainer for retailers, manufacturers, and market research companies in areas related to sales development, category management and shopper marketing.
Advantages
- Business simulation experienceThe standard classroom training or webinars don't work well as they don't stimulate experiential learning. Simulation provides a platform for practical experience of solving the real business issues.01
- Real-like learning environmentStorewars software generates the virtual business environment and replicates the complex interplay between manufacturers, retailers and consumers. Participants work with real data, real people and real business cases.02
- Helicopter viewEscaping from their typical 'silo view', executives get an overview of the entire company, that allows them to explore how decisions in manufacturing, procurement, R&D, sales and marketing link to financial outcomes and the creation of shareholder value.03
- Risk-free environmentStorewars is a platform where managers safely test their decisions. It allows them to try out new ideas or react to challenges they face on a virtual level with no risk to your company.04
Our participants
What they say about the course:
Take part in Storewars
Join the program
Single person registration
Dates: November 1 - 3, 2023
Location: Dubai
Participation fee: $2,500
Location: Dubai
Participation fee: $2,500
Corporate enquiry
You can register up to 12 people from your organization.
Dates: November 1 - 3, 2023
Location: Dubai
Participation fee: $2,500
Location: Dubai
Participation fee: $2,500