Category Management Academy
Everything you need to implement Category Management into your daily job.
Manufacturers' work is often centered around their products. But retailers primary job is to drive the sales of their categories, regardless of the products. How can both be more effective at satisfying shoppers' needs in store?
Understanding the principles and process of Category Management is essential for manufacturers to improve their ways of working with retailers, and for retailers to leverage the expertise of their key suppliers to drive the sales of their categories.
6 modules to strengthen Category Management in your organization
2 days
LET'S GO!
Maximise sales and profits by thinking category first
Category Management Fundamentals
Assortment Optimization
Maximize sales and profits with the right in-store product assortment
LET'S GO!
2 days
Space Optimization
Leverage macro- and micro-space best practice to maximize sales and profits
2 days
LET'S GO!
Price&Promo Optimization
Apply the right tools and principles of in-store pricing and promotions
LET'S GO!
2 days
Adapt category management to an online environment
2 days
LET'S GO!
E-Commerce
Category Management
Category Management
2 days
LET'S GO!
Putting the shopper at the heart of any category management initiatives
Category Management Shopper Solutions
Create your own learning journey
Choose a module, several or all of them and combine it to your uniqe learning path
- ElementaryStart with the entry workshop "Category Management Fundamentals". This workshop is for anyone to get started in Category Management and understand everything which is behind the plans and decisions made to grow sales and profit.
2 days - GraduateDepending on the need of the participants several modules can be taken to deepen the knowledge into specific areas, optionally combining them with the "Category Management Fundamentals" workshop.
3+ days - AcademyTake several or all modules converting them into an advanced learning path, then practice new skills and knowledge in the simulator. Academy plan includes workshops modules that followed with Storewars business simulation course.
5 days
CatMan Academy creator and facilitator
Christoph Michel
Christoph is an independent Category Management and Business Development consultant based in Switzerland. He has more than 25 years experience in FMCG, with 10 years at Diageo, 8 years at the Nielsen Company and 7 years as an independent consultant. An expert in Category Management, Shopper Marketing and Business Development, he has delivered more than 200 Category Management related workshops to leading local and international manufacturers & retailers associates in 30 countries.
Who will benefit and what they will learn?
We are a leading firm in providing quality and value to our customers. Each member of our team has at least 5 years of legal experience. We love what we do.
Trade marketing, customer marketing. price and promo magagement
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
Our company works according to the principle of individual approach to every client. This method allows us to succeed in tasks of any level.
What will participants
get?
get?
Manufacturers will develop a sence of better relationship with retailers by talking the same language, creating joint plans and therefore improving the category performance and ultimately their sales and profits.
Retailers will work in a more effective and efficient way, thinking strategy before tactics in order to improve shopper satisfaction and therefore sales and profits. The workshop can be customized with your own data.
Retailers will work in a more effective and efficient way, thinking strategy before tactics in order to improve shopper satisfaction and therefore sales and profits. The workshop can be customized with your own data.
Advantages
Prepared and presented by an industry expert with 20+ years experience in Category Management, Trade & Shopper Marketing and Business Development.
We use multiple training design and delivery techniques to make the learning engaging and effective.
The skills and knowledge can be practised in the advanced industry simulator.
We use multiple training design and delivery techniques to make the learning engaging and effective.
The skills and knowledge can be practised in the advanced industry simulator.
Get in touch with us