STOREWARS
Total FMCG business management course
Join the most intense learning experience in your life
May 28 - 30, 2023
$1920 per person
Cairo
The simulation will give you a practical experience of solving real business issues. You will work with a large-scale enterprise, real data and real people.
What will happen:
1
We bring together professionals from leading consumer-facing companies
2
Divide them into multifunctional teams
3
Each team will manage a virtual FMCG manufacturing or retail business
4
The teams will compete and cooperate in a virtual marketplace
5
Two winning teams will be identified at the end
What to expect:
Interactive business game
The Storewars course will dive you into an intensive business management practice in a virtual business environment, allowing to exchange business experience with professionals from the leading FMCG companies.
Competition and collaboration
Participants will make decisions for everything from production and finance to sales and marketing. and everything in between. At the end of the game, two leading teams will be crowned based on who could get the biggest market share and profit.
Experienced guidance
We invite industry professionals and global industry experts to facilitate the program. They will guide you throughout all stages of the game and provide a comprehensive face-to-face feedback and coaching.
Collaborative
Learning
Our program brings together FMCG retailers and suppliers, who collaborate in teams to achieve shared goals. Through lively discussions, idea exchange, and sharing of experiences, our participants gain valuable insights and perspectives that serve to reinforce their learning. Many of our participants have described this experience as an "eye-opener" that has helped them to think in new and innovative ways.
Tilda Publishing
It is hard to get the skills by watching lectures or reading articles. Practical experience is what drives real behaviour change.

Here is what you will be working with during the course:
Retailers
Company strategy and profitability
Store service level
Shelf space management
Category management
Private label
Market analysis, demand planning
Pricing
Promotions
Inventory management
Supplier management, negotiations
Competitor analysis
Manufacturers
Company strategy and profitability
Brand strategy and objectives
Portfolio management
Category management
Production planning
Market analysis, demand planning
R&D, New brand launch
Trade marketing
Inventory management
Negotiations
Competitor analysis


FMCG market simulator
The core of the program
The learning process is being operated by an advanced business simulation software. It was designed using the 20-year experience of the largest consumer-facing companies and the market data.
Stages of the program
1
Data analysis
and strategic planning
2
Negotiations
3
Group business decisions
4
Simulation, results, detailed feedback
on the decisions made
Storewars is made for:
click to expand
Creating & implementing sound company, market, product and customer strategies
Total business management: managing company resources to reach market goals
Taking & implementing rational tactical decisions and monitoring their effectiveness
Key skills and learnings covered
Financial literacy: data analysing skills, ability to find critical information & transform it into profitable decisions
Trade profitability analysis. Understanding economic drivers in the retailer-manufacturer relationship and establishing mutually profitable trading relations.
Building an effective consumer, shopper and trade marketing system
Brand power & store power: managing mind space and shelf space
Managing product portfolio: manufacturer and retailer perspectives
Who should attend?
Middle to senior management, current or future business leaders, who are:
Working in a dedicated area (such as purchasing, marketing, sales or finance) and requiring a better understanding of their actions' impact on the company's total operations
In need to improve their overall business acumen to take on a leading role in the business, to adopt a strong consumer-centric and profit-building mindset
Willing to discover and experience the perspective of their business counterparts (retailer or supplier) to improve the relationship with them
Looking for an opportunity to test-drive business strategies in a risk-free environment by monitoring the immediate impact on the company's financials
Become a part of Storewars
Program details:
Dates: May 28 - 30, 2023
Venue: Dusit Thani Lakeview, Cairo
Participation fee: $1,920
*discounts available for group registrations from 3 people and more
Christoph Michel
Facilitator
Based in Switzerland, Christoph Michel has over 20 years experience in the FMCG and research industry.
During his 9+ years in Diageo he shared and implemented internal best practice on category management, sales drivers, commercial planning and distributor management. For 8 years in Nielsen Christoph developed and headed Nielsen's regional Category Management services, creating and delivering several category and space management workshops across Asia-Pacific and Middle-East to associates of more than 200 companies.
Christoph is currently working as an independent consultant and trainer for retailers, manufacturers, and market research companies in areas related to sales development, category management and shopper marketing.
Advantages
  • Business simulation experience
    The standard classroom training or webinars don't work well as they don't stimulate experiential learning. Simulation provides a platform for practical experience of solving the real business issues.
    01
  • Real-like learning environment
    The Storewars software generates a virtual business environment and replicates the complex interplay between manufacturers, retailers and consumers. Participants work with real data, real people and real business cases.
    02
  • Helicopter view
    Escaping from their typical 'silo view', executives get an overview of the entire company, that allows them to explore how decisions in manufacturing, procurement, R&D, sales and marketing link to financial outcomes and the creation of shareholder value.
    03
  • Risk-free environment
    Storewars is a platform where managers safely test their decisions. It allows them to try out new ideas or react to challenges they face on a virtual level with no risk to your company.
    04
Our participants
What they say about the course:
Take part in Storewars