STOREWARS
Storewars 商业模拟课程
Storewars 是为2C企业量身打造的全方位商业管理课程。课程设计了独特的商业游戏,学员将经营自己的虚拟公司,在互动中进行管理、决策与谈判,每一步都将得到行业领袖导师的实时反馈与指导,帮助学员快速成长。
Storewars 课程的优势:
在实践中学习:
课程以商业游戏的形式进行,有助于让学员最大限度地享受学习过程并吸收所学知识。经统计参与 Storewars 课程的学员平均会记住80%的课程内容。
内容全面且深入:
Storewars 课程涵盖2C现代企业的所有主要经营内容,并帮助学员全面了解公司运营。
内容专业且精准:
Storewars 课程是基于过去20年的大量行业数据,为快销品与零售行业公司量身打造的,内容专业精准,干货满满。
丰富行业经验指导:
Storewars 课程由经验丰富的行业专家和顶尖商学院教授共同指导策划,称得上是顶尖商业与学术的完美结合。
课程内容
  • 10 - 22 个学员将被分为5个团队:2个零售业与3个制造业公司
  • 每个团队各自管理一个几百万美金价值的公司,虚拟时长1-15年不等
  • 学员在线上将以团队的形式运行虚拟公司,并走过一整个企业周期
  • 团队间将互相竞争以取得最大的市场份额,并增加本队生意的收益
  • 团队之间将会彼此互动及合作,合作成果将会极大地影响最终结果
  • Storewars商业模拟课程生动重现了2C企业的真实生存环境,让学员能够在虚拟场景中进行实战演习,安全地测试自己的决策,审视并分析自身战略对于企业营收的影响。

课程阶段
1
损益分析/市场机会/战略与规划
2
贸易活动和谈判
3
在软件模拟的环境中作出商业决策
4
结果表现
谁应该参加?
中高层管理人员,现今或未来的商业领袖,他们是...

  • 在一个专业的领域工作(如采购、营销、销售或财务),并想要更好地了解自身行为对公司整体运营的影响
  • 想要提高他们的整体业务敏锐度,在业务中发挥领导作用,建立以消费者为中心的观念,大幅度提高利润
  • 想要改善与商业伙伴(零售商或供应商)的关系,能够站在他们的角度思考问题
  • 寻找在一个无风险环境中测试自身商业战略的机会,在模拟场景中立刻得到决策的反馈

您的团队将会得到:
l 全面的商业管理实践,以及对公司运作的整体理解
l 对2C企业的全面了解
l 在软件模拟的虚拟场景中测试,并得到商业决策有效性的综合分析的机会
目标受众
Storewars 课程是为2C企业里的中高层管理人员量身打造的:
  • 销售/大客户/现代贸易主管
  • 营销(特别是贸易营销)
  • 综合管理
  • 财务和运营(供应链)经理
Outcomes of the program
  • 一个设身处地理解贸易伙伴、纵观整个行业的机会。了解市场,知己知彼,百战百胜。
  • 业务岗位之外的视角,了解企业的不同部门如何协同工作,以获得更好的结果
  • 财会知识,及运用数据进行盈利决策和谈判的能力
  • 来自行业专家和全球行业领袖的指导与反馈,结实并与行业精英交流经验
联系我们
Feel free to contact us.
Open courses worldwide
Storewars open courses host executives from the leading consumer-facing companies in 3-day intensive learning programs across the globe.

Apart from the main outcomes of the business simulation course, our open programs create the unique environment for exchanging experiences and networking. Companies can send any number of employees starting from 1 to participate and also test-drive Storewars program.
In-house course for your company
Storewars flexible format enables the tailoring of courses specifically to your needs
Facilitators can deliver specific lecturers to address certain topics, with tailored agenda to meet these goals. You can also choose the facilitator of the program.


How corporate courses can be used:

  • Competency development - mini-MBA for executives
    Storewars allows managers to understand company operations from the top as well as to see the perspectives of the manufacturer, the retailer and the consumer. A 360 degree view of the industry and holistic understanding of consumer-facing business.

  • Effective FMCG and Retail strategy management
    Storewars covers the full FMCG strategy cycle: from analyzing industry data, company's global strategy development and execution to monitoring its results and effectiveness immediately. Participants receive a comprehensive feedback after each decision they made and have a unique chance of testing different approaches in the virtual business environment without any risks.

  • Teambuilding and cross-department communication
    Whilst participants often come from one discipline in one market, Storewars also works well in cross-functional development, with delegates from different disciplines: sales, marketing, commercial or logistics. Storewars programs work great as cross-department and teambuilding tool that brings managers from different parts of the business to work together and benefit from best practice exchange.
  • Partnership development (a joint program with 1-3 partner's companies: retailers/manufacturers/distributors)
    Storewars in-house program can be turned into a joint program where you invite your trade partners to participate in the program. This approach is being successfully used in trade partnership development programs by a number of our clients. Participants work together, compete and interact in the virtual business environment while improving the understanding of the real business, values and challenges of their trade partners in real life, which creates a solid platform for a successful partnership.