Join the most intense learning experience in your life
November 1 - 3, 2022
Simulation will give you a practical experience of solving the real business issues. You will work with a large-scale enterprise, real data and real people.
What will happen:
We bring together professionals from the leading consumer-facing companies
Divide them into multifunctional remote teams
Each team will manage a virtual FMCG manufacturing or retail business
Teams will compete and cooperate in a virtual marketplace
Two winning teams will be identified at the end
What to expect
Interactive business game
The Storewars course will dive you into intensive business management practices, virtual business reality, experience exchange with professionals from the leading FMCG companies; with coaching from industry tutors.
Competition and collaboration
Participants will make decisions for everything from production and finance to sales, marketing and everything in between. At the end of the game we will identify 2 leading teams who could get the bigger market share and profit.
We invite industry professionals and global industry experts to facilitate the program. They will guide you throughout all stages of the game and provide a comprehensive face-to-face feedback and coaching.
I want to participate
It is hard to get the skills by watching lectures or reading articles. Practical experience is what drives real behaviour change.
Here is what you will be working with during the course:
Company strategy and profitability Store service level Shelf space management Category management Private label Market analysis, demand planning Pricing Promotions Inventory management Supplier management, negotiations Competitor analysis
Company strategy and profitability Brand strategy and objectives Portfolio management Category management Production planning Market analysis, demand planning R&D, New brand launch Trade marketing Inventory management Negotiations Competitor analysis
Stages of the program
Data analysis and strategic planning
Group business decisions
Simulation, results, detailed feedback on the decisions made
Who should attend?
Middle to senior management, current or future business leaders, who are:
Working in a dedicated area (such as purchasing, marketing, sales or finance) and requiring a better understanding of their actions' impact on the company's total operations
In need to improve their overall business acumen to take on a leading role in the business, to adopt a strong consumer-centric and profit-building mindset
Willing to discover and experience the perspective of their business counterparts (retailer or supplier) to improve the relationship with them
Looking for an opportunity to test-drive business strategies in a risk-free environment by monitoring the immediate impact on the company's financials
You will get:
Holistic understanding of company's operation and full overview of the consumer-facing business
Immediate results of your business decisions and analysis of its impact on the company performance
View beyond your operational role and a chance to experience the other side of the "trade table"
Financial literacy and ability to use data for profitable decisions and negotiations
Dates: November 1 - 3, 2022 Location: Cairo Participation fee: $1,920 *discounts available for group registrations from 3 people and more
Join the program
What they say about the course:
"Thank you very much for the probably best training session! I liked the course being close to the real situation, because of time limitation, tension and huge information blizzard"
Sales Director, Aldaris
"Storewars course allows you to move away from the daily routine, to analyze new information, make decisions and to be accountable for the team's results. This is also a great opportunity to network with professionals from different fields, to exchange experiences and get positive emotions"
Category manager, Lenta
"Storewars is an excellent opportunity to assess the FMCG business from different parties; minimum of theory - maximum of practice"
KAM, Imperial Tobacco
"Thank you for the great job done. Fantastic days. Worth every minute spent here"
"Entirely different experience, I learned a lot"
"No doubt it was the best marketing and sales course that I have had. It would be interesting to invite colleagues"
Sales and Marketing Manager, Bayer
Join the program
Single person registration
Dates: November 1 - 3, 2022 Participation fee: $1,920
You can register up to 12 people from your organization.
Dates: November 1- 3, 2022 Participation fee: $1,920